Influences on the buying behavior of purchasing commercial housing in Nanning city of Guangx
نویسندگان
چکیده
In order to study the consumer behavior conducted such topic from the consumer of China. There are four main purposes namely culture, government policies behavior on purchasing commercial houses. as perception, attitudes, learning behaviors. Thirdly, to study how buyers. Finally, to understand the A survey on consumer commercial house buying behavior has been conducted in GuangXi, China. The data are analyzed using multiple regression analysis and the results are in accordance to the expectation of the researcher. All the variables, namely culture, marketing activities, reference groups, perception, attitudes, learning, motivation, emotion, self-concept, and lifestyle are simultaneously significant to the dependent variable which is the consumer houses-buying behavior. However, all the el of the variations under consumer house
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